About Us

Our story: Handmade chocolate from Allahabad to Karachi (since 1870)

In 1870, in the old streets of Allahabad, a devoted baker named Syed Shehzad Ali sparked a legacy with a humble oven, hand-making cakes and biscuits that tasted like home. Neighbours gathered for the aroma and stayed for the honesty—simple recipes, pure ingredients, and patient craft. What began as a small confectionery soon became a neighbourhood landmark, shaped by care, consistency, and heart.

As the years turned, the family carried its recipes and resolve to Karachi, Pakistan. His grandson, Syed Mehtab Ali, revived the same small-batch rhythm—warm ovens, flour-dusted counters, and desserts made to comfort. In 1970, he introduced a cocoa-rich, fudge-style chocolate that changed everything: soft yet structured, intensely chocolate, and impossible to forget. It started as a neighbourhood secret, then a shop favorite, and quickly a childhood classic.

Today, the legacy lives in the hands of Syed Muhammad Ali. For 30+ years, he has protected the family recipe, sourcing pure ingredients and cooking in small batches for honest, consistent flavour. Fudge Bites 1870 is more than a chocolate brand—it’s a living family story from Allahabad to Karachi, crafted by hand and shared with love.

What makes our chocolate different

  • Pure ingredients: Real cocoa and simple pantry staples—no fillers, no shortcuts, just clean, classic flavour.

  • Small-batch craft: Hand-stirred, slow-cooked fudge for melt-in-mouth texture and reliable taste.

  • Family recipe: Three generations perfecting one recipe with discipline, memory, and skill.

  • Cocoa-forward profile: Balanced sweetness so the cocoa leads, not sugar.

  • Rooted heritage: Karachi-made chocolate with Allahabad roots, honouring both cities in every batch.

Meet the family custodians

  • Syed Shehzad Ali (Founder, 1870): Began with cakes and biscuits in Allahabad, setting the standard for integrity and taste.

  • Syed Mehtab Ali (Second generation, 1920): Brought the craft to Karachi and introduced our signature cocoa-rich fudge.

  • Syed Muhammad Ali (Current owner): Safeguards the original recipe and small-batch method for 30+ years.

Visit, order, and gifting

  • How to order: Shop online, message us for custom boxes, or visit our partner stockists.

  • Perfect for: Everyday treats, thoughtful gifts, weddings, corporate boxes, and Eid hampers.

  • Storage: Keep in a cool, dry place; in warmer months, refrigerate in an airtight container and bring to room temperature before serving.

Tip: Add a gift note at checkout—we’ll include it inside the box.